How To Plan A Virtual Album Release Party

This is the best time to treat your fanbase with the new authentic songs that they crave from their favorite artists. Taylor Swift released an entire album just last week. already got all their fans involved for an online meet and greet while streaming their new album for BLM on twitch. The pandemic is no obstacle for the music industry. Let’s get started on how to plan a virtual album release party.

Promotion: Ask your fans what they want to see. Take a quick poll from the artist’s IG story. Do they want a live streamed performance or an sing-a-long in a local cafe? Get as creative as you can and don’t forget to post the date everywhere. Here are a few ideas to get started:

Monetization: Monetization allows ads to be run on your videos, website, stream and or apps (if you have one). The display of ads generates revenue for the provider or in this case the artist.

According to a by telescope, Ariana Grande’s virtual album release party was the marketing strategy that helped give Ariana the number 1 Album in the country with ‘Sweetener’. She had an exclusive release party livestream from her home (leading up to the midnight release). When an artist allows the fans that pre-ordered their album to share the same experience as their closest friends and family, it builds a sense of trust and authenticity that can make the release that much more impactful.

Originally published at https://www.l1neupdigital.com on August 6, 2020.